Help & Support
Answers to common questions about Town Circle.
Need to reach a human?
Email us at hello@towncircle.co and we'll get back to you within one business day.
Got here from a text message? If you replied HELP to one of our messages, this is the right place. For billing issues or to stop all messages, reply STOP to any text and you'll be unsubscribed immediately.
Getting started
How do I get my business listed?
Complete your business profile in the dashboard — description, hours, address, and a hero image. Once it's set up, your business appears in your town's live directory.
How do I post my first happening?
Click "+ New happening" on your dashboard. Add a title, description, and any details (a special, an event, an update). Save it and it shows up immediately for the people following you.
What's the difference between Customers and Followers?
Same thing. "Customer" is the person; "Follower" (sometimes shown as "Member" in the dashboard) means they've chosen to follow your business in Town Circle.
Where do I see who's following me?
Sidebar → Customers. Shows everyone who follows you, when they started following, and their activity.
Posting happenings
How do I post an update or happening?
Open your dashboard → "+ New happening" → add your details → post it. It appears in the live feed for everyone who follows you.
Can I schedule a happening for later?
Yes — flip the "Schedule for later" toggle and pick a date and time. It posts automatically at that time.
Can I post to only some of my followers?
Yes — tag followers in your Customers list, then choose "Specific segments" instead of "All followers" when you post.
How do my followers reply to what I post?
Replies come back to you and show up in your dashboard's conversation view. Your AI agent (set up in Settings → Agent rules) can answer routine questions automatically; anything it can't handle is queued for you.
Business & billing
Is it free to be listed on Town Circle?
Yes — a directory listing and posting happenings are free for local businesses. There's no message-credit meter to run out of. See our pricing page for the full picture.
What does a town or organizer pay for?
Towns and downtown organizations can bring a white-labeled version of the platform to their whole Main Street as a paid, custom-scoped program — that's a cost the town or organizer carries, not something charged to individual businesses for showing up in the directory. See our pricing page.
I have an existing paid plan — how do I manage it?
Sidebar → Billing → Manage subscription. Opens your billing portal where you can review or change what you're on. If you're not sure whether your account has a paid plan attached, email us and we'll check.
AI agent
What does the AI agent do?
When a customer messages your business, the AI replies in your voice using your business profile, hours, FAQs, and current happenings. Handles questions like "what time do you close?", "do you have WiFi?", "what's on tap tonight?" 24/7.
Can I turn off the AI agent?
Yes. Settings → Agent rules → toggle off. When off, messages are queued for you to respond to manually.
How do I customize what the AI says?
Settings → Agent rules → "Persona" and "Tone." Add FAQs in the FAQ section to teach it specific answers. You can also preview replies on the "Test agent" page.
Will the AI message my followers too much?
No. We cap AI replies at 10 per follower per hour to prevent runaway conversations. Beyond that, the next message goes to your conversation view for you to respond manually.
Compliance & privacy
Do I need to worry about TCPA / SMS regulations?
We build in guardrails, but you're still responsible for complying with applicable law. Every SMS broadcast automatically appends "Reply STOP to opt out, HELP for help" — don't remove or edit that footer. People opt in themselves (there's no uploading a list of phone numbers you got elsewhere), and opt-outs are honored automatically.
Can I see or export my customers' full phone numbers?
No. Phone numbers are masked in your dashboard to protect your customers' privacy, and full numbers aren't available for export. You can message, look up redemptions, and manage your list without ever needing the raw number. See our Privacy Policy for how customer data is handled.
Common issues
My followers aren't getting my messages — why?
Check: (1) the send status on your happening or campaign (does it say "completed"?); (2) your business messaging number is configured (contact support if not); (3) your message doesn't look like spam to carriers (excessive links, ALL CAPS, or prohibited content categories can get filtered). Keep the standard "Reply STOP / HELP" footer in place — removing it doesn't fix delivery issues and creates a compliance risk. If you're still stuck, use the Get help button.
How long does it take to set up my Town Circle account?
About 10 minutes. The 6-step onboarding wizard walks you through your business basics, brand visuals, agent persona, starter FAQs, a preview, and QR setup. After that, you're live in the directory.