How it works

Discover. Follow. Show up.

Town Circle is a live local layer, not a feed to scroll. Here’s how it works for the people using it and the towns running it.

  1. 01

    Discover

    See what's actually happening in your town right now — today, this weekend, tonight.

    • Open Town Circle and see a live view of your town's places and happenings.
    • No feed to scroll, no algorithm deciding what surfaces — it's what's real, right now.
    • Works whether you're a longtime local or just passing through.
  2. 02

    Follow Your Circle

    Choose the places and happenings you care about — your view, your call.

    • Pick which local businesses and events you want to hear from.
    • Nothing gets pushed on you that you didn't opt into.
    • Change your circle any time — it's yours to curate, not ours to sell.
  3. 03

    Show Up

    Turn a notification into a night out. That's the whole point.

    • Town Circle is built to get you off the couch, not to keep you on it.
    • Events like The Crawl Back show what a town looks like at full volume.
    • Real streets. Real stories. Same town you already know.

The operating model

Before, during, and after — who does what.

The live layer looks simple from the resident side on purpose. Behind it is a real publishing model: a business supplies what’s real, an organizer approves and publishes it, and residents see it the moment it’s live.

Before

Merchant

Supplies what's real — hours, offers, and the details of a happening they want on the schedule.

Before

Organizer / Town Circle

Reviews and publishes what goes live on the town's schedule and route. Nothing posts itself.

During

Organizer / Town Circle

Pushes real-time, town-level updates everyone following can see — proven live at The Crawl Back.

During

Merchant

Keeps their own stop current — open, closed, sold out — while the event is running.

After

Organizer

Sees real check-in and attendance counts for the event, not estimates.

AfterProposed

Every town

A self-serve version of this whole workflow — submit, review, publish — for any town, not just a pilot we're hands-on with.

Under the hood

Simple for residents. Real for towns.

No algorithm

Nothing is ranked or boosted to keep you scrolling. What's live is live.

Opt-in only

You choose which local businesses and happenings show up in your circle. Leave anytime.

Built for towns too

Downtown associations and chambers can run the same live layer white-label, under their own name.

A real pilot, not a pitch

The Crawl Back in Davidson, NC is a co-sponsored pilot — Town Circle running a real town event, not a mockup.

Frequently asked

Quick answers.

Is this a social feed?
No. There's no algorithm ranking what you see — you choose what's in your circle.
Do I need an app to see what's happening?
Town Circle works in the browser and as an installable web app — no app store required.
How do businesses get listed?
They opt in and post to the directory and happenings feed. See /for-businesses.
Can my town run its own version?
Yes — white-label, same platform, your town's brand. See /communities.

Ready to see your town, live?

People, places, happenings — same streets, different stories.